EventSpan

Full description:

Yes, while product knowledge is important and valuable, top persuaders utilize product knowledge very sparingly and purposefully. Unfortunately, most salespeople allow their product knowledge to get in their way, educate prospects for the competition and create more resistance than they take down!

Through years of frustration in trying to train salespeople to view the sale through the buyers eyes rather than their product; the process we call “Reverse Engineering” was developed and tested. The “Ah-Ha ‘s” that have resulted from the beginner to the expert have been remarkable!

• Gain an understanding of what people are really “buying”
• Learn a system that turns facts/features/benefits into powerful and motivating results!
• Discover how to never let your product get in the way again!
• Develop powerful questions that can quickly qualify customers as buyers.
• Gain a new way to view your product, customer and selling that produces sales.

Intended audience: Sales people, sales managers, marketing

What you will learn: A diffrent way to look at thier product/service and how to package, communicate and sell with this diffrent and highly effective approach!

Disclaimer: Only the top producing sales people utilize these meathods!