EventSpan

Speaker:

Ken Molay

Full description: We can’t all be Nike or Coca Cola, with unlimited marketing resources at our command. But a limited budget and small team shouldn’t stop you from using web seminars to generate sales leads, educate prospects about your products and services, or communicate with your customers.

If you have considered using webinars as part of your marketing efforts but thought it would be too expensive, difficult, or confusing... This seminar is for you. You will see what it takes to set up and promote a webinar on a budget. You will get examples of presentation techniques and tricks to engage and influence your audience. You will learn how to prepare pre- and post-event activities to maximize the impact and effectiveness of your efforts.

This seminar is appropriate for small businesses, sole proprietors, consultants, and others who need to connect with remote audiences to help build their business, but don’t have enterprise-level resources available. We will answer your questions in a live interactive session to address your unique interests and business constraints.

You will get expert advice from Ken Molay, president of Webinar Success and a prolific blogger on the subject of web conferencing and online events. Eric Bensley, product marketing specialist at Citrix Online, will add specific examples of how to apply these best practices in Citrix’s GoToWebinar web conferencing software.

The one-hour seminar is appropriate for anyone involved in planning, managing, or presenting web seminars. It is valuable for those currently using webinars in their business and for those considering getting started with webinars as a new communications medium. We will include time for an interactive question and answer session with the speaker.

What you will learn:

• How to plan and prepare your event within your budget
• Typical costs incurred in webinar production and delivery
• How to promote a webinar without breaking the bank
• Pre- and post-event tactics to maximize your effectiveness