Thu Sep 4 2008 | 1:00 PM EST | 1 hour
Kellogg's Case Study: Fostering Customer Loyalty and Retailer Relationships Through Websites
Learn strategic ways Kellogg’s is leveraging its websites to improve online customer satisfaction using the methodology of the American Customer Satisfaction Index (ACSI).
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In this webinar, Paul Iagnocco, Kellogg’s Director of E-Businesses, will describe the strategic ways Kellogg’s is leveraging its websites to improve online customer satisfaction using the methodology of the American Customer Satisfaction Index (ACSI) with the corporate site, Kelloggs.com, and two brand sites: Keebler.com and MorningstarFarms.com.
Paul will offer insights into:
- Addressing the needs of multiple audiences across multiple brands
- Building an online community
- Using the website as a critical promotions channel
American Marketing Association
Live Webcast
Free to attend
Event Organizer:
American Marketing Association
Marla Chupack
Online Marketing Manager
Email
| Website
Kellogg e-business Paul Iagnocco
Advertising/Marketing/Public Relations
Internet/E-Commerce
Marketing
TalkPoint
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